Business Expansion

Our market entry framework will help you to evaluate options, mitigate potential risks & take more informed decisions.

Standard framework include following steps but not limited to:

1. Market Research: It involves exploring the unexplored market to understand its people, customer preferences, market competition, and rules and regulations. This can be achieved using various tools and methods, such as surveys, focus groups, competitor analysis, data analytics, and product review analysis.
2. Market Strategy Development: This step involves creating an entry strategy that aligns with your company’s overall business goals. It will help you decide on the best approach, such as direct entry, strategic alliance, or partnership.
3. Feasibility Study: Here, you have to conduct an analysis of financial and operational feasibility, including cost-benefit analysis, potential return on investment, and resource requirements. You will identify potential risks and develop mitigation strategies at this stage of the process.
4. Product or Service Adaptation: This step is for modifying existing products to fit the unique needs and preferences of your unexplored market. Compliance with local regulations and standards should be ensured in this step.
5. Tailored Marketing Strategy and Promotion: In this step, you need to craft a localized marketing campaign to reach and engage your target audience effectively. Utilizing both online and offline channels will help you build brand awareness and attract customers.
6. Distribution and Logistics: For this step, you are responsible for establishing a reliable distribution network. This will help ensure timely and efficient product delivery. Consider cooperation with local distributors or setting up local warehouses.
7. Sales and Customer Service: At this stage, it’s important to consider training or hiring a local sales team to understand and meet the needs of your market effectively. It’s essential to remember that delivering exceptional customer service is really important for establishing trust and loyalty among your new customers.
8. Monitoring and Evaluation: Finally, You need to continuously track the performance of the entry strategy through key performance indicators (KPIs). When it comes to monitoring and evaluation, gathering feedback and review analysis are the most important components of the process, as they provide you with the necessary information about the strengths and weaknesses of your competitor’s products.

When an organization decides to enter a new market, there are a variety of options viable to them. These options vary with cost, degree of control, and the risks involved.  Our top services for market entry which can help you are as follows:

1. Mergers & Acquisitions (M&A) and Joint Venture (JV) services: M&A and JV are popular business strategies when choosing to expand your business into new markets. They help in filling critical gaps in service offerings and client lists and are an efficient way to acquire talent and intellectual property. It also provides an entrepreneur an opportunity to leverage synergies and save time through long learning curves.

We offer a plethora of support services in the formation of successful M&A / JV establishments. Following are the major services we do offer:

• Enhanced Due Diligence: Enhanced due diligence includes supporting clients with risk-based due diligence procedures.  It includes gathering information on the target & its key management personnel. It highlights significant red flags that can adversely impact the business and company’s reputation
• Financial Due Diligence:  The service includes assessing the key issues which are being faced by the business, focusing on Business Drivers behind maintainable profits and cash flows. Identifying the key financial risks having a potential impact on the transaction
• Operational Due Diligence: Operational due diligence is one of the most important components to keep in mind for the smooth processing of an enterprise. It includes reviewing the main operations of the target company. Confirming the business plan is achievable with the existing operational facilities of the company. However, considering the target company’s potential for additional value can be brought out by improving its operational function
• Business Valuation: Valuation is used by financial market participants to determine the price they are willing to pay or receive to affect a sale of a business. It needs an understanding of internal (Including financial & Non-Financial data) and external factors affecting the business
• Post-Merger Integration: Post-Merger Integration is the final and most critical step of the merger transaction as the success of the deal is dependent upon this step

2. Importer/Distributor Search: While planning to set up a business in a completely different geography, it is important to chart out the importer/distributor for any product or service depending on the type of business.

We take the following approach to fulfill the various aspects of the importer/distributor search:

• Size, Operational requirement: Finalize a Partners / Importers / Distributors universe- size, operational requirements, and other key parameters with geographical preferences across identified regions
• Develop a long list: Develop a long list of potential Partners / Importers / Distributors based on thorough market research detailing all local market players with broad company profiles and Key Management Personnel backgrounds in identified regions that may be potentially interested in the deal process
• Concise the list comprehensively: Preparation of such list on agreed timelines with indicative evaluation criteria like the size of the company, financial strength, cultural fit, and strategic fit.
• Deliverable: Deliver the detailed possible Partners / Importers / Distributors List shall be made in the prescribed manner.

3. Legal Structure Creation: Having a well-grounded legal structure is primal for various types of business setups and marks one of the most important strategies before entering a market. We Support Clients in the establishment of a Legal setup/ structure, which majorly includes the following:

• Wholly-owned Subsidiary
• Liaison Office
• Branch Office
• Project Office
• Manufacturing Setup

We at Ship2Site can help & guide you through the entire process of the variety of market entry strategies and options available to you for your business. We are an edge apart from any similar offerings in the market with our specialization in the above-mentioned market entry strategy services; and we ensure that your business is set up seamlessly & securely, without any hassles, and within an expected/stipulated frame of time.